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Privacy Policy

Last Updated: November 30, 2025

British Columbia Lottery Corporation ("BCLC", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use playsinow.com and BC 50/50 services.

1. Information We Collect

Personal Information

When you register for an account or use our services, we may collect:

• Name, date of birth, and contact information (email, phone number, address)
• Government-issued identification for age verification
• Financial information for deposits and withdrawals
• Gaming history and preferences
• Device and browser information
• IP address and location data

Automatically Collected Information

We automatically collect certain information when you visit our website:

• Browser type and version
• Operating system
• Pages viewed and time spent
• Referring website addresses
• Cookie and tracking data

2. How We Use Your Information

We use your personal information for the following purposes:

• Account Management: To create and manage your PlayNow account
• Age Verification: To ensure compliance with legal age requirements (19+)
• Transaction Processing: To process deposits, withdrawals, and prize payments
• Customer Service: To respond to your inquiries and provide support
• Game Operations: To operate BC 50/50 draws and other lottery games
• Security: To prevent fraud and protect against unauthorized access
• Marketing: To send promotional communications (with your consent)
• Legal Compliance: To comply with applicable laws and regulations
• Responsible Gambling: To support GameSense and responsible gambling initiatives

3. Information Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party companies that help us operate our services
• Government Agencies: As required by law for regulatory compliance and reporting
• Law Enforcement: When legally required or to protect our rights
• Prize Winners: Winner names and locations may be published (as required by law)
• Affiliated Organizations: Other BCLC services and BC government entities

We do not sell your personal information to third parties for marketing purposes.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Improve user experience
• Deliver targeted advertising

You can control cookie settings through your browser preferences. However, disabling cookies may affect your ability to use certain features of our website.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Secure socket layer (SSL) technology
• Regular security assessments
• Employee training on data protection
• Access controls and authentication

However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal and regulatory requirements
• Resolve disputes and enforce our agreements
• Support responsible gambling initiatives

Gaming records are typically retained for seven years in accordance with regulatory requirements.

7. Your Privacy Rights

You have the right to:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information (subject to legal requirements)
• Opt-Out: Unsubscribe from marketing communications
• Withdraw Consent: Withdraw consent for certain data processing activities

To exercise these rights, please contact us at:

Email: privacy@bclc.com
Phone: 1-877-706-6789
Mail: Privacy Officer, BCLC, 74 West Seymour Street, Kamloops, BC V2C 1E2

8. Children's Privacy

Our services are not intended for individuals under the age of 19. We do not knowingly collect personal information from minors. If we become aware that we have collected information from someone under 19, we will take steps to delete that information.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending email notifications for material changes

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.

11. Contact Information

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact:

Privacy Officer
British Columbia Lottery Corporation
74 West Seymour Street
Kamloops, BC V2C 1E2
Email: privacy@bclc.com
Phone: 1-877-706-6789

12. Governing Law

This Privacy Policy is governed by the laws of British Columbia and the Privacy Act of Canada. Any disputes arising from this policy will be subject to the jurisdiction of British Columbia courts.

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This privacy policy applies to BC 50/50 and all playsinow.com services operated by BCLC.